

There are some key differences in the social media user audience of 2015 and 2018. The year 2015, was the Golden Age of social media. Many people were using it to get connected with their friends and family. Since this was a fairly new idea and nothing had been done like this before, many people were on board to start using it. There were almost no problems with the applications and many people had fun with it. Social media was all about the user experience, so the design incorporated things the user wanted to see.
Fast forward to 2018 and the experience of social media has changed drastically. Social media is still about staying in touch with those you love, but it has also turned into an addiction. People are constantly on it and have lost touch with the reality of their lives. Due to this need for connection, people have become lost in the digital social media world. This has caused a number of issues including loss of confidence, eating disorders and a variety of mental health issues. The need to live up to influencers, or people who have perfect lives on social media, has grown insatiable. People have used this platform to make them seem like they are living a perfect life when in reality they are not. Along with this negative side effect, social media is now covered in advertisements. Businesses have grown to use these applications to promote their companies to a wide span of users. Overall, social media has switched from being about user experience to making money and fame.
The designed experience has been swapped from connecting with friends to endorsing ideas. Applications originally meant to share photos with friends have turned into sharing news posts and articles. Facebook is a good example of the design feature swap in social media. Facebook originally had profiles with photos for your Facebook friends to like. As the age of social media shifted, its design incorporated a news feed. This originally was a place to share life updates and other posts. The news feed then morphed into what is now a hub for political posts, breaking news articles, and crazy videos from around the world. A design that was once focused on the user, is now focused on spreading ideas and news. The additional design feature of adding advertisements into the middle of social media posts or videos online has also changed the user experience. A once entertaining time spent on social media has now turned into minutes of waiting for advertisements to go away.
A designers role is to adapt to a changing environment and disrupt the status quo. In the Design Disruptors video, we saw that disruptions created by designers are what helps our society function. Designers must look at what exists in our society and put something out there that disrupts it. This is often seen as a solution to a problem many people have gotten used to in life and don’t realize is there. An example of a design disruption was the development of Uber. People were getting place to place using taxi cabs, but these weren’t located everywhere. The development of Uber allowed an easy experience on your phone to get a ride anywhere. Many people didn’t realize the issues along with the taxicab service and once this application came out, their lives were made much easier. Design disruption is seamless and the perfect design doesn’t add problems to society. These designs will integrate into society like they have already been there and add a lot of efficiency in people’s lives.
An application that has changed from when it first came out is Netflix. Netflix was created to have users be able to access movies online, while also sending a monthly subscription of DVD’s straight to your door. This originally was a way for users to get access to many movies without having to leave their own home. Netflix has now switched to focus more on the movies and television shows online, rather than door to door. Netflix has obtained a variety of popular shows and has grown in popularity during recent years. It offers a way to get access to newer movies and watch all the seasons of your favorite shows without commercials. Netflix has taken over users in regards to watching regular television. It has also begun to create its own television series and movies to watch. I predict that in the coming years, it will start focusing even more on its own productions and become an exclusive television and movie network. People will then have to subscribe to the application to watch its exclusive media.
Going back to the application of Uber, it has changed from being a ride service to a well-known part of society. It has become very popular and one of the number one ways to get around. Songs have been written about it and many celebrities have endorsed it. The only negative aspect is the effect on taxicabs. Uber is often the first choice for getting a ride and some taxicab services have been hurt by the app. I believe Uber will wipe out taxicabs in the near future and become one of the only ride services around.
Instagram is another application that has changed over the years. It went from being a platform to share pictures with followers to a full on business. Influencers grew out of this application and began earning money from their picture-perfect posts. Sponsored advertisements also started popping up in feeds and stories, whether the users wanted them or not. Instagram then developed more features like stories and going live online. After all these added features, in the future, I can see Instagram becoming one of the most popular apps to date. It will grow further as a business and become even more successful. More people will earn fame from it and it will offer more users a way to make money.
My biggest takeaways from this class have been understanding the foundations of design. Going into this class, I thought I knew what design was. My perceptions were changed as this class opened up my perspectives on the ideas of design and the many ways it functions in our world. From the design thinking process to making disruptions in society, I learned that design is an important tool to utilize. I understand how the design thinking process fits into many aspects of our society and can be used to create many successful ideas and products. In my future career as a graphic designer, I will take this knowledge and use it in my design work. Having the process of design thinking will allow me to ideate and create needed designs for society. After all, I’m not designing for myself, but for everyone else.
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